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Elearning - Marketing Fundamentals - Short Course

Course info

View Units of Study

Whether you manage or own a small business, are looking to get into a marketing role or want to improve your career prospects with additional qualifications this marketing short course will give you a basic understanding on how to implement marketing strategies and how to promote your product/service.

What will you achieve from this course?

The Marketing Fundamentals - Short Course will provide you with the skills and knowledge to:

  • Develop and implement marketing strategies
  • Determine a marketing mix for the business
  • Monitor and improve marketing performance
  • Plan and promote promotional activities
  • Review and report on promotional activities

Upon successful completion of these two units of competency you will receive a Statement of Attainment for part of the industry qualification in Certificate IV in Small Business Management (BSB40407).

Career Pathways

  • Business owner
  • Marketing Manager
  • Marketing Coordinator
  • Marketing Officer

This is a nationally recognised qualification.

How to gain your qualification faster

Recognition of Prior learning (RPL) is “the acknowledgement of the skills and knowledge” that you have gained through previous studies, work and life experiences. If RPL is granted, this will mean that you will not have to complete the study or assessments for a unit or units of competency.

RPL (Recognition of Prior Learning) »

How long does the course take?

Choosing to study online allows you to study at a pace that suits your lifestyle.

Total nominal hours: 90 hrs
Maximum 3 months access to online course.


Course Cost
$480
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Help with the cost of your learning

You may be eligible for financial assistance as this course is approved for Centrelink student payments. Please contact your nearest Centrelink office to discuss your eligibility. AOT's Centrelink registration number is 4P727.

Nationally Recognised Training

Nationally Recognised Training
What does this mean? click here to find out.