Upon successful completion of this unit, you will:

  • successfully implement marketing strategies identified in an organisation’s marketing plan
  • coordinate personnel involved in conducting marketing activities
  • monitor, evaluate and report on marketing activities against defined objectives
  • modify marketing activities in line with new or emerging trends

Demonstrate knowledge of:

  • organisational strategic and marketing objectives, plans and performance measures
  • principles of marketing mix
  • key provisions of relevant legislation, codes of practice and national standards affecting marketing operations