Upon successful completion of this unit, you will:

  • identify the context for the promotional activities including:
    • relevant legislation/regulations
    • organisation’s goals, objectives, systems, policies and procedures
    • budget and timelines
    • marketing needs and, if defined, marketing plans
    • objectives of the promotional activities
  • consult with relevant stakeholders to plan promotional activities to meet objectives, budget and timelines
  • coordinate promotional activities including:
    • allocation of personnel, roles and responsibilities
    • sourcing other resources and promotional products as appropriate
    • use of networks and relationships
  • analyse feedback and data to evaluate the effectiveness of planning processes and promotional activities and make recommendations on future directions of promotional activities

Demonstrate knowledge of:

  • the legislative and regulatory context of the organisation as relevant to the marketing plan
  • the planning processes for organising promotional activities
  • the organisation’s marketing objectives and how they support the overall business objectives
  • how common promotional activities could be used to support the marketing objectives with reference to:
    • advertising
    • client functions
    • employee functions
    • media announcements
    • product launches
    • web pages