BSBSMB403

Upon successful completion of this unit, you will:

  • determine marketing activity focus in line with objectives of the business plan
  • evaluate customer base
  • understand what is ethically and culturally appropriate
  • determine a marketing mix according to market and business needs, including:
    • ability to optimise sales and profit
    • ability to evaluate costs and benefits
    • determine customer needs and promotional activities
  • determine marketing strategies, including briefing appropriate personnel on their responsibilities
  • identify marketing opportunities in the digital environment
  • develop approaches to engage, respond and monitor customers in the digital space
  • monitor and evaluate activities and performance, and correct performance gaps
  • consult and communicate effectively with relevant people
  • research and monitor ongoing changes and improvements

Demonstrate knowledge of:

  • industry market trends
  • performance evaluation methods
  • methods of analysing costs and benefits of marketing strategies
  • methods of developing marketing objectives and marketing mix
  • current digital devices, platforms and technologies for effectiveness in achieving marketing objectives
  • methods of monitoring customer satisfaction
  • relevant market analysis and research
  • relevant marketing concepts and methods