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Small Business Planning and Marketing

Price:

$420.00

To enrol select payment option below:

Prepaid Fee
Payment Plan

Small Business Planning and Marketing

$420.00

TOTAL: $470.00 over 2 months
Initial Payment: $100.00
Succeeding Payments: $92.50 X 4 fortnightly payments

Payment Plan

Units of Competency

Course Access

3 months access to online course

Support Hours

7am - 9pm AEST (Mon - Fri)

Why Study with AOT?

Over 15 years of delivering qualifications online
Dedicated eLearning and LMS development team
Courses developed in-house by industry experts
Courses written specifically for online delivery
Professional and industry skilled trainers
Rated ‘Excellent’ on independent review platform TrustPilot

Simulated Workplace

Full access to our unique virtual company that brings your course material to life.

Delivery Mode

100% online, available 24/7
No classroom attendance or work placement

Trainer Support

One-on-one unlimited

Description

Course Overview

For those who may have a great idea but don’t have the business and marketing background, this online short course will introduce you to the fundamentals of developing a sound business plan, including creating marketing strategies and how to implement these strategies for business success.

In this short course, you will learn how to research and develop an integrated business plan and incorporate a clear marketing strategy for achieving business objectives. The goal of this course is for people with little to no knowledge of small business planning and marketing to emerge equipped with the skills and tools they can use to operate and market their small business.

View the units below to understand what each unit within this course offers and how each delivers specific skills and knowledge in a practical sense which you can relate to in the workplace.

This short course will earn you a Statement of Attainment in partial completion of the BSB42618 Certificate IV in New Small Business.

Career Opportunities

Business owner
Business Manager

Study Pathways

You may use some or all of the units in this course to credit transfer towards several qualifications at AOT. These include:

BSB42618 Certificate IV in New Small Business
BSB40515 Certificate IV in Business Administration
BSB40215 Certificate IV in Business
BSB41015 Certificate IV in Human Resources
BSB41515 Certificate IV in Project Management Practice

Talk to our course advisor for more information on credit transfer rules and the qualification that will best suit your needs.

BSBSMB404 Undertake small business planning

This unit describes the skills and knowledge required to research and develop an integrated business plan for achieving business goals and objectives.

It applies to individuals who operate a small business that operates independently, or as part of a larger organisation. Individuals in this role interpret business information and numerical data competently.

Topics:

Identify elements of the business plan
Develop a business plan
Develop strategies for minimising risks

Upon successful completion of this unit, you will:

develop a business plan which provides for finance, marketing and provision of products or services to facilitate all business goals and objectives
identify and plan all work health and safety (WHS) and duty of care responsibilities
identify and assess internal and external risks to the business
develop risk management strategies including a contingency plan for non-conformance

Demonstrate knowledge of:

government legislative requirements relating to business operation, especially in regard to WHS and environmental issues, equal employment opportunity, industrial relations and anti-discrimination
methods of evaluation
WHS responsibilities and procedures for identifying hazards relevant to the business
planning processes
preparation of a business plan
principles of risk management relevant to small business planning
common risks particular to the small business type or industry
reasons for, and benefits of, business planning
relevant industry codes of practice
setting goals and objectives
types of business planning – feasibility studies; strategic, operational, financial and marketing planning

Nominal Hours: 50

BSBSMB403 Market the small business

This unit describes the skills and knowledge required to monitor and improve business performance via a clear marketing strategy integrated into the business plan.

It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data.

Topics:

Develop marketing strategies
Determine a marketing mix for the business
Implement marketing strategies
Monitor and improve marketing performance

Upon successful completion of this unit, you will:

determine marketing activity focus in line with objectives of the business plan
evaluate customer base
understand what is ethically and culturally appropriate
determine a marketing mix according to market and business needs, including:
- ability to optimise sales and profit
- ability to evaluate costs and benefits
- determine customer needs and promotional activities
determine marketing strategies, including briefing appropriate personnel on their responsibilities
identify marketing opportunities in the digital environment
develop approaches to engage, respond and monitor customers in the digital space
monitor and evaluate activities and performance, and correct performance gaps
consult and communicate effectively with relevant people
research and monitor ongoing changes and improvements

Demonstrate knowledge of:

industry market trends
performance evaluation methods
methods of analysing costs and benefits of marketing strategies
methods of developing marketing objectives and marketing mix
current digital devices, platforms and technologies for effectiveness in achieving marketing objectives
methods of monitoring customer satisfaction
relevant market analysis and research
relevant marketing concepts and methods

Nominal Hours: 50

Course Assessment

You will be assessed for these units of competency using a variety of tasks to assess your understanding and skills. A virtual session means you will be one on one with your assessor either answering questions or taking part in a role play, just as you would do in any classroom, only we do it online.

All of our assessments are marked by your assessor within ten (10) working days following the day you submitted your work. You have three (3) attempts for each assessment task to achieve a satisfactory outcome (100% pass mark), with your assessor giving you detailed feedback following each submission.

The type of assessment used in each unit is listed below.

Unit	Written Activities	Virtual Classroom	Scenario/ Case study	Project/ Report
BSBSMB404 Undertake small business planning	✔Written Activities	✔Virtual Classroom	✔Scenario/Case Study
BSBSMB403 Market the small business	✔Written Activities	✔Virtual Classroom	✔Scenario/Case Study

Course Duration

We provide you with three (3) months to complete the course. There is no minimum timeframe for completion.

The course is self-paced so the hours of study vary from student to student and are influenced by many factors including the amount of time you are able to dedicate to your studies. That is why we give you three (3) months and all the support you need. The rest is up to you!

Course Requirements

Requirements

There are no formal requirements. However, learners will need:

Sufficient language, literacy and numeracy skills to complete the course
Basic computer skills
- Knowledge of common computing terms and word processing
- Proficiency with web browser software and sending/receiving e-mail including e-mail with attachment
- Familiarity with navigating the Internet
Meet technology requirements

Technology requirements

Operating System: Windows 7 or higher (recommended); MAC OS X 10.6 (Snow Leopard) or higher (recommended)
CPU: Min. of 2 GB of RAM, Min. of 2 GB of spare disk space is recommended
Processor: 2.0 GHz processor or higher (32-bit or 64-bit)
Monitor with at least 1024x768 screen resolution
Internet access: Minimum ADSL1 with a speed of at least 3 Mbps
An email address that is unique to you and that you will maintain throughout your enrolment
Headset (or speakers and microphone) and webcam
Microsoft Office (Word, Excel, PowerPoint, Publisher) or similar software
Up-to-date web browser version

Learner Support

Support you can expect from AOT

Our focus is to provide the real-world skills and knowledge that you need to advance your career, fulfil your goals and achieve success in the workplace. No matter what course you choose, here at AOT you will receive the assistance and support that will help make your study time convenient, manageable and worthwhile. The benefit of studying with us is that you don't have to schedule your time to attend face-to-face classroom sessions. You can study at times convenient to you in your own home or anywhere that suits your learning style. To support you in your study we provide:

Live chat

Trainer support available whilst you are studying 7am – 9pm AEST (Mon to Fri).

Contact us form

Mentoring sessions

You can book unlimited appointments with a trainer to discuss the learning material, assessment expectations, or assessment feedback.

Virtual classroom sessions

This can be booked with your trainer for specific assessments.

Course induction

You are provided with a course induction tutorial and you may also request for a Learner Support Officer to personally take you through the sauceLMS and your course.

Help and Support

A section on your sauceLMS dashboard with useful links.

Student Frequently Asked Questions

Find answer to your questions quickly and easily using the FAQs.

You are not alone in your study with AOT!

Small Business Planning and Marketing

Small Business Planning and Marketing