Small Business Planning and Marketing

Try Free Course Demo Download Info Pack

Small Business Planning and Marketing

Price:

$420.00

To enrol, select payment option below:



Small Business Planning and Marketing

$420.00

Quantity
TOTAL: $470.00 over 2 months
Initial Payment: $100.00
Succeeding Payments: $92.50 X 4 fortnightly payments

Units of Competency

2

Course Access

3 months access to online course

Support Hours

7am - 9pm AEST (Mon - Fri)

Why Study with AOT?

  • Over 15 years of delivering qualifications online
  • Dedicated eLearning and LMS development team
  • Courses developed in-house by industry experts
  • Courses written specifically for online delivery
  • Professional and industry skilled trainers
  • Rated ‘Excellent’ on independent review platform TrustPilot

Simulated Workplace

Full access to our unique virtual company that brings your course material to life.

Delivery Mode

100% online, available 24/7
No classroom attendance or work placement

Trainer Support

One-on-one unlimited

The New Leadership and Management Qualifications have arrived!

GET READY TO LAUNCH YOUR CAREER WITH TOP SKILLS

CHOOSE YOUR COURSE

Course Overview

Use coupon code AOT10 to receive 10% off when you pay upfront. See terms and conditions for details.

For those who may have a great idea but don’t have the business and marketing background, this online short course will introduce you to the fundamentals of developing a sound business plan, including creating marketing strategies and how to implement these strategies for business success.

In this short course, you will learn how to research and develop an integrated business plan and incorporate a clear marketing strategy for achieving business objectives. The goal of this course is for people with little to no knowledge of small business planning and marketing to emerge equipped with the skills and tools they can use to operate and market their small business.

View the units below to understand what each unit within this course offers and how each delivers specific skills and knowledge in a practical sense which you can relate to in the workplace.

This short course will earn you a Statement of Attainment in partial completion of the BSB42618 Certificate IV in New Small Business.

Career Opportunities

  • Business owner
  • Business Manager

Study Pathways

You may use some or all of the units in this course to credit transfer towards several qualifications at AOT. These include:

  • BSB42618 Certificate IV in New Small Business
  • BSB40515 Certificate IV in Business Administration
  • BSB40215 Certificate IV in Business
  • BSB41015 Certificate IV in Human Resources
  • BSB41515 Certificate IV in Project Management Practice

Talk to our course advisor for more information on credit transfer rules and the qualification that will best suit your needs.

BSBSMB404 Undertake small business planning

This unit describes the skills and knowledge required to research and develop an integrated business plan for achieving business goals and objectives.

It applies to individuals who operate a small business that operates independently, or as part of a larger organisation. Individuals in this role interpret business information and numerical data competently.

Topics:
  1. Identify elements of the business plan
  2. Develop a business plan
  3. Develop strategies for minimising risks
Upon successful completion of this unit, you will:
  • develop a business plan which provides for finance, marketing and provision of products or services to facilitate all business goals and objectives
  • identify and plan all work health and safety (WHS) and duty of care responsibilities
  • identify and assess internal and external risks to the business
  • develop risk management strategies including a contingency plan for non-conformance
Demonstrate knowledge of:
  • government legislative requirements relating to business operation, especially in regard to WHS and environmental issues, equal employment opportunity, industrial relations and anti-discrimination
  • methods of evaluation
  • WHS responsibilities and procedures for identifying hazards relevant to the business
  • planning processes
  • preparation of a business plan
  • principles of risk management relevant to small business planning
  • common risks particular to the small business type or industry
  • reasons for, and benefits of, business planning
  • relevant industry codes of practice
  • setting goals and objectives
  • types of business planning – feasibility studies; strategic, operational, financial and marketing planning
Nominal Hours: 50

BSBSMB403 Market the small business

This unit describes the skills and knowledge required to monitor and improve business performance via a clear marketing strategy integrated into the business plan.

It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data.

Topics:
  1. Develop marketing strategies
  2. Determine a marketing mix for the business
  3. Implement marketing strategies
  4. Monitor and improve marketing performance
Upon successful completion of this unit, you will:
  • determine marketing activity focus in line with objectives of the business plan
  • evaluate customer base
  • understand what is ethically and culturally appropriate
  • determine a marketing mix according to market and business needs, including:
    • ability to optimise sales and profit
    • ability to evaluate costs and benefits
    • determine customer needs and promotional activities
  • determine marketing strategies, including briefing appropriate personnel on their responsibilities
  • identify marketing opportunities in the digital environment
  • develop approaches to engage, respond and monitor customers in the digital space
  • monitor and evaluate activities and performance, and correct performance gaps
  • consult and communicate effectively with relevant people
  • research and monitor ongoing changes and improvements
Demonstrate knowledge of:
  • industry market trends
  • performance evaluation methods
  • methods of analysing costs and benefits of marketing strategies
  • methods of developing marketing objectives and marketing mix
  • current digital devices, platforms and technologies for effectiveness in achieving marketing objectives
  • methods of monitoring customer satisfaction
  • relevant market analysis and research
  • relevant marketing concepts and methods
Nominal Hours: 50

You will be assessed for these units of competency using a variety of tasks to assess your understanding and skills. A virtual session means you will be one on one with your assessor either answering questions or taking part in a role play, just as you would do in any classroom, only we do it online.

All of our assessments are marked by your assessor within ten (10) working days following the day you submitted your work. You have three (3) attempts for each assessment task to achieve a satisfactory outcome (100% pass mark), with your assessor giving you detailed feedback following each submission.

Unit Written
Activities		 Virtual Classroom/Roleplay Scenario/
Case study		 Project/
Report
BSBSMB404 Undertake small business planning✔Written Activities✔Virtual Classroom✔Scenario/Case Study
BSBSMB403 Market the small business✔Written Activities✔Virtual Classroom✔Scenario/Case Study

We provide you with three (3) months to complete this short course. How long it actually takes you to complete each unit will be reflective of the time you are able to dedicate to your studies.

In the units list, you will see the government’s nominal hours for each unit, which are their anticipated number of study hours. Our students usually find that their actual study hours are much less than this. To begin planning your studies we recommend planning for 20-25 hours of study per unit and then adjusting as you go. You may book a mentoring session for assistance setting up a study plan once you have enrolled.

Requirements

There are no formal requirements. However, learners will need:
  • Sufficient language, literacy and numeracy skills to complete the course
  • Basic computer skills
    • Knowledge of common computing terms and word processing
    • Proficiency with web browser software and sending/receiving e-mail including e-mail with attachment
    • Familiarity with navigating the Internet
  • Meet technology requirements

Technology requirements

  • Operating System: Windows 7 or higher (recommended); MAC OS X 10.6 (Snow Leopard) or higher (recommended)
  • CPU: Min. of 2 GB of RAM, Min. of 2 GB of spare disk space is recommended
  • Processor: 2.0 GHz processor or higher (32-bit or 64-bit)
  • Monitor with at least 1024x768 screen resolution
  • Internet access: Minimum ADSL1 with a speed of at least 3 Mbps
  • An email address that is unique to you and that you will maintain throughout your enrolment
  • Headset (or speakers and microphone) and webcam
  • Microsoft Office (Word, Excel, PowerPoint, Publisher) or similar software
  • Up-to-date web browser version

Support you can expect from AOT

Our focus is to provide the real-world skills and knowledge that you need to advance your career, fulfil your goals and achieve success in the workplace. No matter what course you choose, here at AOT you will receive the assistance and support that will help make your study time convenient, manageable and worthwhile. The benefit of studying with us is that you don't have to schedule your time to attend face-to-face classroom sessions. You can study at times convenient to you in your own home or anywhere that suits your learning style. To support you in your study we provide:

Live chat

Trainer support available whilst you are studying 7am – 9pm AEST (Mon to Fri).

Contact us form

Contact us at any time using the Contact us form found within your course to create support tickets.

Mentoring sessions

You can book unlimited appointments with a trainer to discuss the learning material, assessment expectations, or assessment feedback.

Virtual classroom sessions

This can be booked with your trainer for specific assessments.

Course induction

You are provided with a course induction tutorial and you may also request for a Learner Support Officer to personally take you through the sauceLMS and your course.

Help and Support

A section on your sauceLMS dashboard with useful links.

Student Frequently Asked Questions

Find answer to your questions quickly and easily using the FAQs.
You are not alone in your study with AOT!

You may also like…

Trustpilot

Want to know more?

TRY FREE DEMO DOWNLOAD INFO PACK
X