This single unit course describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.
The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.
Successful completion of this short course will earn you a Statement of Attainment in partial completion of the BSB40320 Certificate IV in Entrepreneurship and New Business.