This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.
The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.
- Develop marketing strategy for business venture
- Establish marketing mix for the business venture
- Implement marketing strategy
- Evaluate marketing performance
Upon successful completion of this unit, you will develop and implement a marketing strategy for a business or new business venture, addressing activities in the digital environment.
Nominal hours = 50