This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.

The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.


  1. Develop marketing strategy for business venture
  2. Establish marketing mix for the business venture
  3. Implement marketing strategy
  4. Evaluate marketing performance

Upon successful completion of this unit, you will develop and implement a marketing strategy for a business or new business venture, addressing activities in the digital environment.

Nominal hours = 50