Upon successful completion of this unit, you will:
- identify the context for the promotional activities including:
- relevant legislation/regulations
- organisation’s goals, objectives, systems, policies and procedures
- budget and timelines
- marketing needs and, if defined, marketing plans
- objectives of the promotional activities
- consult with relevant stakeholders to plan promotional activities to meet objectives, budget and timelines
- coordinate promotional activities including:
- allocation of personnel, roles and responsibilities
- sourcing other resources and promotional products as appropriate
- use of networks and relationships
- analyse feedback and data to evaluate the effectiveness of planning processes and promotional activities and make recommendations on future directions of promotional activities
Demonstrate knowledge of:
- the legislative and regulatory context of the organisation as relevant to the marketing plan
- the planning processes for organising promotional activities
- the organisation’s marketing objectives and how they support the overall business objectives
- how common promotional activities could be used to support the marketing objectives with reference to:
- advertising
- client functions
- employee functions
- media announcements
- product launches
- web pages
