Upon successful completion of this unit, you will:

  • identify and evaluate marketing opportunities to determine whether they can meet organisational objectives
  • document how current business operations need to be modified, and list resources required, to take advantage of newly identified and evaluated opportunities

Demonstrate knowledge of:

  • key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
  • organisational marketing plan, structure, products and services
  • principles of marketing and marketing mix
  • statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques