Upon successful completion of this unit, you will:
- report on activities undertaken to establish a marketing mix in an organisation, including information on each element of the mix, such as:
- customer service levels
- product or service distribution
- product or service pricing
- additional products or services, if any
- product or service promotion
- report on success of marketing mix activities developed, including coverage of any necessary adjustments made
Demonstrate knowledge of:
- organisational policies, procedures, products and services related to marketing
- principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix
- statistical techniques used to gather and analyse marketing information
