Upon successful completion of this unit, you will:

  • report on activities undertaken to establish a marketing mix in an organisation, including information on each element of the mix, such as:
    • customer service levels
    • product or service distribution
    • product or service pricing
    • additional products or services, if any
    • product or service promotion
  • report on success of marketing mix activities developed, including coverage of any necessary adjustments made

Demonstrate knowledge of:

  • organisational policies, procedures, products and services related to marketing
  • principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix
  • statistical techniques used to gather and analyse marketing information