Upon successful completion of this unit, you will:

  • develop a direct marketing plan outlining:
    • objectives of direct marketing activity
    • type of direct marketing strategies and activities to be undertaken
    • analysis of previous data and any corrective actions taken
    • budget
  • explain methods to measure effectiveness

Demonstrate knowledge of:

  • economic, social, industry, and media directions, trends, practices and techniques
  • key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
  • organisational policies and procedures