Upon successful completion of this unit, you will:

  • develop an e-marketing plan for at least ONE product or service, that meets all legislative and organisational requirements, and contains:
    • an action plan
    • a schedule
    • costings
    • a monitoring strategy
    • evaluation methods

Demonstrate knowledge of:

  • characteristics of a range of electronic marketing tools including:
    • associated benefits of use with e-marketing
    • challenges with implementation, for example costs, and availability of technology
  • key provisions of relevant legislation, that affect marketing operations
  • foundation principles of marketing communications, consumer behaviour and opportunities for electronic marketing