This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.

It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.

They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.


  1. Implement marketing strategies and tactics
  2. Monitor marketing strategies and tactics
  3. Evaluate and improve marketing performance

Upon successful completion of this unit, you will:

  • successfully implement marketing strategies identified in an organisation’s marketing plan
  • coordinate personnel involved in conducting marketing activities
  • monitor, evaluate and report on marketing activities against defined objectives
  • modify marketing activities in line with new or emerging trends

Demonstrate knowledge of:

  • organisational strategic and marketing objectives, plans and performance measures
  • principles of marketing mix
  • key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

Nominal Hours: 50