BSBMKG514

This unit describes the skills and knowledge required to apply and observe marketing plan objectives and action necessary improvements.

It applies to individuals who possess a sound theoretical knowledge base in advertising management, and demonstrate a range of managerial skills. In this role, they usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies and evaluate their effectiveness.

They also involve team members in identifying improvements for marketing strategies and formulating recommendations for future marketing activities.

Topics:

  1. Implement marketing strategies and tactics
  2. Monitor marketing strategies and tactics
  3. Evaluate and improve marketing performance

Upon successful completion of this unit, you will:

  • successfully implement marketing strategies identified in an organisation’s marketing plan
  • coordinate personnel involved in conducting marketing activities
  • monitor, evaluate and report on marketing activities against defined objectives
  • modify marketing activities in line with new or emerging trends

Demonstrate knowledge of:

  • organisational strategic and marketing objectives, plans and performance measures
  • principles of marketing mix
  • key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

Nominal Hours: 50