Upon successful completion of this unit, you will:
- successfully implement marketing strategies identified in an organisation’s marketing plan
- coordinate personnel involved in conducting marketing activities
- monitor, evaluate and report on marketing activities against defined objectives
- modify marketing activities in line with new or emerging trends
Demonstrate knowledge of:
- organisational strategic and marketing objectives, plans and performance measures
- principles of marketing mix
- key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
